We support your ads at every stage — from the brief and format selection to the placement launch and campaign reporting.
Your brand —
next to coffee
Coffee Boom is a format that has been operating since 2010, combining a kitchen, a pastry shop, and coffee shop under one roof. In-house production, proven processes, team training, and ongoing support. 130+ locations — and each one is based on this model.
For advertrisers
15+
years on the market
130+
coffee shops
12
cities
3 mln
guests per month
An audience
that is not
in a hurry
Guests come to the coffee shop voluntarily — for coffee, breakfast, lunch, a meeting, or a change of scenery. It's a relaxed environment where the brand can be seen without unnecessary pressure.
"At a coffee shop, a brand has time to be noticed — without rush, noise, or random scrolling."
Why Coffee Boom
72%
Of guests are regular visitors (3 times a week or more)
25–44
The main age group is the active solvent core
45 min
Average time spent in a coffee shop
68%
Of our guests are employees of offices and shopping malls within a 500 m radius
Three key
portraits
Our audience is diverse — that's our value. It changes depending on the coffee shop format and the time of day. We see different visitor patterns and can tailor placement to the right segment.
Who are our guests
Office worker
Stops in for coffee in the morning, returns at lunchtime. A familiar route, a familiar place. A stable audience with predictable behavior is what's needed for repeat engagement with the brand.
Young and active
They choose coffee shop as a place for meetings and informal communication. They quickly notice new formats, visual details, and promotions, and are easily engaged in clear brand communications.
Family and friends
They come on weekends and in the evenings, often in groups. They're not rushed, spending more time in the coffee shop. This is ideal for brands that value a more relaxed and attentive connection with their audience.
58
%
Women
42
%
Men
3,7
avg
Visits per week
85
%
Use bonus cards
Advertising options
How and then to introduce your brand
We offer several options, from targeted promotions to a systemic online presence. We're ready to develop a customized package to suit your needs.
01
Menu intergration
Placement in a printed or QR menu. A separate page, seasonal section, special offer, or neat integration next to a relevant category.
02
At the table
Table tents, booklets, mini-brochures, coasters, or QR cards that guests see while waiting for their order or at the table.
03
Takeaway
Stickers, coupons, takeout order cards, or branded packaging elements can be put into a bag with the order.
04
Digital
Advertising on screens at the checkout, in the QR menu, app, Wi-Fi welcome screen, or Coffee Boom social media.
05
Cashback program
Integration into the Coffee Boom mobile app. Push notifications, special offers for program members, and joint promotions with bonuses awarded for purchasing partner products.
Placement options
130+ coffee shops —
for you to pick
Advertise in one city or across all locations. Select locations by traffic, coffee shop format, or audience type. We'll provide data for each location.
coffee shops
26
Almaty
Formats
SINCE 2010
Roasters & Bakery
coffee shops
23
Astana
Formats
SINCE 2010
Roasters & Bakery
coffee shops
12
Shymkent
Formats
SINCE 2010
coffee shops
10
Atyrau
Formats
SINCE 2010
coffee shops
9
Aktobe
Formats
SINCE 2010
And 7 more cities
Pavlodar, Ust-Kamenogorsk, Aktau, Kokshetau, Temirtau, Turkestan, Semei
Traffic and statistic data for each location is provided upon your request
Workflow
From your request
to full-fledged start
Request & brief
01
Submit a request. We'll contact you within one business day to discuss the task, audience, and budget, then send you a brief to finalize the details.
Offer
02
We prepare a media plan. We'll cover formats, locations, reach, and projected results. We'll agree on details and pricing.
Coordination
03
We'll discuss and finalize layouts and content. We'll coordinate production and logistics. We'll check compliance with Coffee Boom standards.
Launch & Report
04
The placement is launched according to plan. At the campaign's end, a report will be issued detailing reach, contacts, and feedback.
Let's discuss
Tell us
about your
goals
Submit a request – our manager will contact you within one business day. We'll prepare an offer tailored to your budget and audience.
